Shade for Shade
One of the many (many) things I learned working on a makeup brand was how much shade women throw about certain lip colours - and the stereotypes associated with them. And in Issa Rae (star/creator of Netflix's 'Insecure'), we had a shade-thrower for the ages. So we got Issa, and her actual bffs, to riff back and forth about Covergirl's Exhibitionist lip range, on a real night out. It was a #lituation.

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Henry Kember 2018